Is Training Your Virtual Staff an Investment Worth Making?

They say training is expensive, needless, and not worth it. I say, training is important and is a worthwhile investment. If you think otherwise, try to look at it this way: Run a 25K marathon out of the blue without prior training. Even if you are healthy, and you love to run, not training for...
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Website Secret #6: Let Other People Sing Your Praises

Have you ever wondered why testimonials and success stories are so effective in online businesses?  They are a powerful step in establishing trust, credibility and a sense of security for new customers.
Derek Gehl in his article “How to Effectively Use Testimonials” shows the reasons why test...
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Why Having a Solid Plan for Your Offshore Outsourcing Venture is Crucial to Success

Ronald built a house. He did not have a plan, but he was sure he knew what he was doing (after all, he did have carpentry class in high school). He simply started by putting up the walls. Next, he laid down the floor, and then he put up the roof. He then made windows and doors. He thought he had...
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Website Secret #5: You’ve Got 3 Seconds To Grab Their Attention

Did you know that studies show you’ve got approximately 3 seconds to grab your prospects attention with your website? People make thousands of split-second decisions the moment they land on your website. If you fail to grab their attention they will click “back” and will never be seen again...
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Website Secret #4: Focus On Customer Benefits Not Business Features

One of the most powerful ways to increase the response of your website is to focus on benefits rather than features. By highlighting benefits in marketing and sales efforts, you’ll increase your sales and profits.
People buy products and services for the benefits they provide, not simply their f...
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How To Use A Virtual PA To Get Control Of Your Email Inbox

Do you want to reduce your email load by 90%? Maybe it’s time to consider hiring the valuable services of a virtual PA to take control of your email inbox. Clearly, the problem of email overload is taking a toll on all our time, productivity, and sanity, mainly because most of us lack a cohesive ...
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Website Secret #3: Follow Up Regularly With Your Prospects

It has been said that your prospects need to see your advertising approximately 7 times before they will buy from you. There may be many reasons for this including building up trust, familiarity and awareness. The fastest and easiest way to take advantage of this knowledge is to follow up...
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Website Secret #2: Capture The Name & Email Address Of Your Prospects & Customers

No media costs bleeding you dry. No slimy advertising representatives to deal with. No marketing expenses at all. Would that be possible in marketing your products and services to your prospects (and customers)?
Well, if you collect the name and email address of people that visit your website...
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Website Secret #1: Create A Direct Response Website

An entrepreneur once complained of not getting any phone call from visitors of her website in spite of the fact that she is number one in Google for good keywords. A marketing guru, in an effort to help her, delved into her website to remedy the problem. Her site looked attractive and provided...
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