Here’s a shocker: a lot of people think a landing page is similar to a home page.
And they are outright wrong.
Unlike a home page, a landing page disregards all the hoopla and goes straight for the kill — that is, delivering a strong call to action.
According to Pamela Vaughnan of Hubspot, landing pages are the heart and soul of an inbound marketer’s lead generation efforts. It’s simply the best way of converting site visitors into leads, and from there into a lot of cash.
However, not all landing pages successfully deliver good results. This is because some of them aren’t optimised for SEO purposes. It’s not enough that you hire a good copywriter to formulate a compelling call to action. You have to be found first and that only happens if you allow Google to find you easily. [Full Article Here]
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