How does social selling work? What can you do to develop a Facebook page that garners thousands or even millions of likes?
The good thing is, you don’t have to be a marketing or programming genius to amass your desired number of Facebook likes. Before you go about poking holes to see which strategy works for your campaigns, we have prepared 10 simple tips to help you drive quality Facebook likes to your business page.
Follow these tips and you will see more people hitting your Facebook page’s “Like” button.
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Craft an Informative and Catchy Business Page Profile
Remember: when writing your Facebook page’s profile in the About section, assume that you are writing for the web – because you are! Google crawlers will always prioritise FB user pages after websites.
Before including any important details on your profile, make it known to your visitors why they should hit that “Like” button. A catchy username and description will always do the trick.
You can also share with your audience your company’s story or explain to them the purpose of your business. You can then include key details such as your location and how and where they can get in touch with you.
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Ask Everyone You Know to Like Your Page
This is a bit of an aggressive move, but who doesn’t do this these days?
Chances are, most of your friends, colleagues, and others connected in your network would be more than happy to lend a helping hand anyways. For new contacts and prospects, inform them that your business page exists on Facebook.
Start within your little community because their initial likes will eventually go a long way. They will significantly increase your Facebook visibility and once that happens, it will be a lot easier for your target audience to find your page and connect and do business with you.
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Place Some Useful Content On the Page
More often than not, a relevant, entertaining, or meaningful content will effectively grab the interest of your target audience. Your goal is to have them visit your page, read your content and then share it.
Content comes in different forms, such as photos, posts, and videos. Those who will find your content very informative and useful will actively share your business page to their own network of Facebook friends.
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Research the Interests of Your Target Audience
Find out what grabs the interest of your community.
The Graph Search tool on Facebook will help you to easily determine the trends in your niche. From there, you can create and post relevant content your readers will find fresh and timely, and can likely result to a boost in your Facebook likes.
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Take Advantage of Facebook Ads
Facebook has changed its NewsFeed algorithm to favour friends’ posts more over business pages.
This has caused a stir among social media publishers.
One way to maintain your visibility and add up likes to your page is to use Facebook ads. Through this, you can easily target people based on their interests and search patterns. So even if they are less likely to see your content on their NewsFeeds, they will still be able to see your ads on the bottom right side.
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Conduct a Contest
Running contests on Facebook has been proven and tested to generate more likes on business pages.
Only those who have liked your page should be allowed to join your contest. There’s a Facebook app that you can utilise to easily filter those who are qualified to join.
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Know How to Post
To be considered active on Facebook, there is no need for you to post updates on an hourly basis.
The recommended number of post should be at least one a day.
Find out which time of the day your followers are mostly active to ensure that your content reaches its intended audience.
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Measure Results
There are several analytics tools out there to help you manage, measure, and analyse the performance of your Facebook page, but you can always use Facebook Insights for free.
In there, you will be able to see the reach of your posts, the number of user engagements and the likes generated from new followers. Analyse the metrics so you can better formulate ways of boosting the performance of your page.
There’s no doubt that Facebook has become a go-to tool for marketers to pull in lots of referral traffic. With over a billion active monthly users, businesses are constantly in the lookout for effective ways to increase their exposure in this very popular social platform. Of course, the quantity of likes is not the only basis to weigh the effectiveness of your page. You have to also ensure that you can gain quality likes that effectively convert.
The post 8 Simple Ways to Increase Facebook Likes For Your Business Page appeared first on My Virtual Workforce.
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